A Boutique Creative Studio
We are a team of creative storytellers with a deep understanding of how the media industry works and what makes people pay attention.
Founded by Caroline McKay, formerly Communications Manager for Soho House's North American properties, Caro brings an insider understanding of how brands build cultural staying power. From hospitality to home goods, we work with design-forward brands that have a story worth telling.
We listen. We strategize. We create stories and visual elements that stick with key audiences.
Our approach is personalized, thoughtful, and strategic. We shape narratives that earn you a place in the publications, conversations, and cultural spaces that matter most to your target audience.
From founder profiles and podcasts to product reviews, roundups, and gift guides, every placement is about building awareness, credibility, and momentum that lead to short-term wins and long-term relevance.
"The Caro team is the absolute best. We've been blown away by the amount of press they were able to secure for our launch. We get so many texts and emails from friends in the industry asking who is running our PR because they're as impressed as we are! Caro's strategic thinking and partnership has been pivotal in helping set us up for success as we continue to grow together."